Google Spreadsheets as a Database

Google Spreadsheets

Why choose Google Spreadsheets as your Data Destination


We find that Google Spreadsheets as a data destination or database is ideal for users and small businesses that are just starting out and want to use it for prototyping. It is a free, easy-to-use tool that most people today are familiar with already. Therefore, it requires minimal technical knowledge when compared to other databases.


Since Google Spreadsheets was never designed to be a database, it does not support complex queries or joins. Additionally, its actual data storage is limited to five million cells only, which means it doesn’t support larger data sets. The Google Spreadsheet API also has usage limits in the form of per minute quotas.

If you’re interested in learning more about the advantages and limitations of Google Sheets as a database, we find this article very insightful.

What are the benefits of using Google Spreadsheets as a data destination with Growth FullStack?

Growth FullStack empowers developers to adapt to a privacy-first world and continue pursuing their marketing analytics goals with ease. Enabled by a plug-and-play model, with Growth FullStack mobile marketers no longer need to rely on in-house data engineering to unify and understand complex data sets, as they can find everything they need on our platform.

We ensure that mobile publishers worldwide now have the opportunity to collect the data that they need, store it in the way they want, and optimize their campaign activities using off-the-shelf or custom analyses.

Simple integration process
You can sync and harmonize all your data, across multiple channels, quickly and directly into your Google Spreadsheets database with just a few clicks

Measurable gains
You can increase your productivity by adopting a fully automated process that is immune to human error and receive analysis-ready data at your fingertips—without applying a single line of code

Data Analyses tools
Using our platform you can automatically connect your Google Spreadsheets data to our leading BI tools for data analysis, visualization, and intelligent decision making

Receive constant support
From providing comprehensive training and dashboard templates to jumping on a call upon request, we provide constant support throughout your growth journey

Our 3 step process will get you started immediately

Step 1: Get in touch
Feel free to “book a demo” and have a chat with us about your marketing analytics needs

Step 2: Get a free trial
Use our free trial to visualize two week’s worth of data and get a glimpse of the Growth FullStack experience

Step 3: Get to work
Take a backseat on the complicated data processing work and instead focus on driving growth for your app immediately

Book a demo with Growth FullStack to start with Google Spreadsheets as your Data Destination

Looking for BI tools?

You can send all your harmonized data directly to any data visualization or BI tool of your choice.