Monetize your mobile apps with MoPub


What is MoPub?

MoPub, a Twitter company, is a leading monetization platform for mobile apps worldwide. The platform helps customers ​​maximize their revenue for every ad impression and control their user experience.

They’ve been in the market of helping app publishers grow their business since 2010 and were recently acquired by Applovin—a step that will enable their customers to grow and evolve in the rapidly changing in-app industry.

In addition to specialising in in-app performance campaigns, MoPub also provides a great support team that equips those who are new to programmatic advertising with the right tools and material to learn and grow.

What is MoPub Marketplace?

MoPub Marketplace hosts real-time bidding, allowing for advertisers to connect with ad publishers. Real-time bidding is a digital auction process that allows advertisers to bid on ad space from publishers on a CPM (cost per thousand impressions) basis.

Why choose MoPub as your Monetisation channel?

A common question that arises about monetisation channels is “which one is better for our use?” The answer is more complicated and depends on your individual needs. For a detailed analysis though, we find that this article provides a very good comparison between mopub vs admob. In summary, both mediation channels (Mopub and Admob) provide varied services. We recommend Admob for developers who are just starting off with a new app and have less impressions, and Mopub for more advanced users with higher traffic.

How can I login to MoPub?

As of January 4th 2022, MoPub has been acquired by AppLovin and is no longer allowing new signups for that platform. To register for a new AppLovin/MAX account, please visit You can also have a look at their Getting Started Guide for reference.

What APIs does MoPub offer?

Publisher UI APIs

Reporting API

This API supports two separate CSV outputs, inventory report and campaign report, where publishers can retrieve inventory or campaign performance data.

Analytics API

This API provides customers with programmatic access so they can fetch and handle the data as per their own needs without manually downloading the data each time.

Publisher Management API

MoPub recently launched this API, a public REST API, to help customers customize and manage their setup on their Publisher UI faster and with more consistency.

ETL your MoPub data to the data destination of your choice

ETL your MoPub data to the data destination of your choice

Why you should choose Growth FullStack to ETL your MoPub data

Growth FullStack empowers developers to adapt to a privacy-first world and continue pursuing their marketing analytics goals with ease. Enabled by a plug-and-play model, with Growth FullStack mobile marketers no longer need to rely on in-house data engineering to unify and understand complex data sets, as they can find everything they need on our platform.

We ensure that mobile publishers worldwide now have the opportunity to collect the data that they need, store it in the way they want, and optimize their campaign activities using off-the-shelf or custom analyses.

Benefits of using Growth FullStack

Are you ready to start with MoPub as your data source?

Book a demo with Growth FullStack to start with MoPub data ETL